MODERATING DISCONFIRMATION OF EXPECTATIONS THROUGH THE USE OF 2-SIDED APPEALS - A LONGITUDINAL APPROACH

被引：14

作者：

KAMINS, MA ^{[1
]}

ASSAEL, H ^{[1
]}

机构：

[1] NYU, NEW YORK, NY 10003 USA

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 1987年 / 8卷 / 02期

关键词：

D O I：

10.1016/0167-4870(87)90022-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 253

页数：17

共 33 条

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