NATURE AND SCOPE OF MARKETING

被引：208

作者：

HUNT, SD ^{[1
]}

机构：

[1] UNIV WISCONSIN,DEPT MKTG,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/1249990

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：17 / 28

页数：12

共 78 条

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[32]

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[34]

Hunt S. D., 1976, MARKETING THEORY CON

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HUNT, SD .

[36] MARKETING AS A SCIENCE: AN APPRAISAL [J].

Hutchinson, Kenneth D. .

[37]

KANGUN N, 1972, SOC MARKETING

[38]

Kaplan Abraham, 1964, CONDUCT INQUIRY, P32

[39]

KOTLER P, 1969, J MARKETING, V33, P15

[40]

KOTLER P, 1972, J MARKETING, V36, P49