COST-BENEFIT MODELS FOR EXPLAINING CONSUMER CHOICE AND INFORMATION SEEKING BEHAVIOR

被引：148

作者：

RATCHFORD, BT

机构：

来源：

MANAGEMENT SCIENCE | 1982年 / 28卷 / 02期

关键词：

D O I：

10.1287/mnsc.28.2.197

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：197 / 212

页数：16

共 36 条

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[2]

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[6]

BETTMAN JR, 1978, EFFECT INFORMATION C, P35

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[9]

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[10]

DORFMAN R, 1969, AM ECON REV, V59, P817

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