MORE EVIDENCE ON INTERPERSONAL YIELDING

被引：24

作者：

REINGEN, PH ^{[1
]}

KERNAN, JB ^{[1
]}

机构：

[1] UNIV CINCINNATI,CINCINNATI,OH 45221

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 04期

关键词：

D O I：

10.2307/3150835

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：588 / 593

页数：6

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