参照群体对消费决策影响研究述评

被引：43

作者：

贾鹤 ^{[1
]}

王永贵 ^{[1
]}

刘佳媛 ^{[2
]}

马剑虹 ^{[3
]}

机构：

[1] 南京大学商学院

[2] 南开大学商学院

[3] 不详

来源：

外国经济与管理 | 2008年 / 06期

关键词：

参照群体影响; 产品决策; 测量; 品牌权益;

D O I：

10.16538/j.cnki.fem.2008.06.007

中图分类号：

F713.50 [市场学]; F224 [经济数学方法];

学科分类号：

0701 ; 070104 ;

摘要：

参照群体对消费者的决策有着重要的影响,在中国的市场环境下进行相关研究更是有着极为重要的意义。本文对消费情境下参照群体对消费决策影响的相关研究进行了述评,分析了参照群体的概念、参照群体影响的维度和参照群体影响的调节因素,梳理了有关参照群体影响的实证研究,指出了现有研究的局限并对未来的研究方向进行了展望。

引用

页码：51 / 58

页数：8

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