HOW DO CONSUMERS MAKE CHOICES? A SURVEY OF EVIDENCE

被引：14

作者：

Babutsidze, Zakaria

机构：

[1] SKEMA Business School, OFCE

来源：

JOURNAL OF ECONOMIC SURVEYS | 2012年 / 26卷 / 04期

关键词：

Consumer choice; Consumer experience; Information; Information processing; INFORMATION SEARCH; TASK COMPLEXITY; EXTERNAL SEARCH; DECISION; BEHAVIOR; CONSUMPTION; CONTEXT; IMPACT;

D O I：

10.1111/j.1467-6419.2011.00693.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this paper, we review the evidence about the purchase behaviour of consumers. We concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behaviour is also discussed.

引用

收藏

页码：752 / 762

页数：11

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