NEW PRODUCT FORECASTING MODELS - DIRECTIONS FOR RESEARCH AND IMPLEMENTATION

被引：42

作者：

MAHAJAN, V ^{[1
]}

WIND, Y ^{[1
]}

机构：

[1] UNIV PENN, PHILADELPHIA, PA 19104 USA

来源：

关键词：

D O I：

10.1016/0169-2070(88)90102-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：341 / 358

页数：18

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BLATTBERG, R ;

GOLANTY, J .

[8]

Booz A., 1982, NEW PRODUCTS MANAGEM

[9]

BURGER PC, 1981, NEW PRODUCT FORECAST

[10]

*BURK MARK SERV, 1984, BAS INTR SERV VAL HI