THE MISUSE OF REPEATED MEASURES ANALYSIS IN MARKETING-RESEARCH

[11] SOME THEOREMS ON QUADRATIC FORMS APPLIED IN THE STUDY OF ANALYSIS OF VARIANCE PROBLEMS .2. EFFECTS OF INEQUALITY OF VARIANCE AND OF CORRELATION BETWEEN ERRORS IN THE 2-WAY CLASSIFICATION [J]. ANNALS OF MATHEMATICAL STATISTICS, 1954, 25 (03): : 484 - 498

[12] FACTORS MODERATING RESOLUTION OF PREFERENCE CONFLICT IN FAMILY AUTOMOBILE PURCHASING [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) : 77 - 86

[13] CONSUMERS LEVEL OF PREJUDICE AND RESPONSE TO BLACK MODELS IN ADVERTISEMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) : 341 - 345

[14] EXPERIMENT IN BRAND CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (02) : 152 - 160

[15] ESTIMATES OF TEST SIZE FOR SEVERAL TEST PROCEDURES BASED ON CONVENTIONAL VARIANCE RATIOS IN REPEATED MEASURES DESIGN [J]. PSYCHOMETRIKA, 1967, 32 (03) : 339 - 339

[16] ADVERTISING WEAROUT - EXPERIMENTAL-ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 365 - 372

[17] UNIVARIATE VERSUS MULTIVARIATE TESTS IN REPEATED-MEASURES EXPERIMENTS [J]. PSYCHOLOGICAL BULLETIN, 1972, 77 (06) : 446 - &

[18] DOYLE P, 1975, J MARKETING RES, V12, P104

[19] WOMENS LIBBERS VERSUS INDEPENDENT WOMEN - STUDY OF PREFERENCES FOR WOMENS ROLES IN ADVERTISEMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (04) : 469 - 475

[20] LONGITUDINAL-STUDY OF CORRECTIVE ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) : 39 - 48

[11] SOME THEOREMS ON QUADRATIC FORMS APPLIED IN THE STUDY OF ANALYSIS OF VARIANCE PROBLEMS .2. EFFECTS OF INEQUALITY OF VARIANCE AND OF CORRELATION BETWEEN ERRORS IN THE 2-WAY CLASSIFICATION [J]. ANNALS OF MATHEMATICAL STATISTICS, 1954, 25 (03): : 484 - 498

[12] FACTORS MODERATING RESOLUTION OF PREFERENCE CONFLICT IN FAMILY AUTOMOBILE PURCHASING [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) : 77 - 86

[13] CONSUMERS LEVEL OF PREJUDICE AND RESPONSE TO BLACK MODELS IN ADVERTISEMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) : 341 - 345

[14] EXPERIMENT IN BRAND CHOICE [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (02) : 152 - 160

[15] ESTIMATES OF TEST SIZE FOR SEVERAL TEST PROCEDURES BASED ON CONVENTIONAL VARIANCE RATIOS IN REPEATED MEASURES DESIGN [J]. PSYCHOMETRIKA, 1967, 32 (03) : 339 - 339

[16] ADVERTISING WEAROUT - EXPERIMENTAL-ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 365 - 372

[17] UNIVARIATE VERSUS MULTIVARIATE TESTS IN REPEATED-MEASURES EXPERIMENTS [J]. PSYCHOLOGICAL BULLETIN, 1972, 77 (06) : 446 - &

[18] DOYLE P, 1975, J MARKETING RES, V12, P104

[19] WOMENS LIBBERS VERSUS INDEPENDENT WOMEN - STUDY OF PREFERENCES FOR WOMENS ROLES IN ADVERTISEMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (04) : 469 - 475

[20] LONGITUDINAL-STUDY OF CORRECTIVE ADVERTISING [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (01) : 39 - 48