THE MISUSE OF REPEATED MEASURES ANALYSIS IN MARKETING-RESEARCH

被引：81

作者：

LATOUR, SA ^{[1
]}

MINIARD, PW ^{[1
]}

机构：

[1] OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1983年 / 20卷 / 01期

关键词：

D O I：

10.2307/3151411

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：45 / 57

页数：13

相关论文

共 73 条

[61] PREVENTION OF ACCIDENTAL-POISONING THROUGH PACKAGE AND LABEL DESIGN
SCHNEIDER, KC
[J]. JOURNAL OF CONSUMER RESEARCH, 1977, 4 (02) : 67 - 74
[62] MODELING AN ORGANIZATIONAL BUYERS PRODUCT EVALUATION STRATEGY - VALIDITY AND PROCEDURAL CONSIDERATIONS
SCOTT, JE
WRIGHT, P
[J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) : 211 - 224
[63] ATTRIBUTION THEORY AND ADVERTISER CREDIBILITY
SETTLE, RB
GOLDEN, LL
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) : 181 - 185
[64] PREFERENCE, SEARCH, AND CHOICE - INTEGRATIVE APPROACH
SHELUGA, DA
JACCARD, J
JACOBY, J
[J]. JOURNAL OF CONSUMER RESEARCH, 1979, 6 (02) : 166 - 176
[65] CHOOSING A TEST STATISTIC IN MULTIVARIATE-ANALYSIS OF VARIANCE - COMMENT
STEVENS, J
[J]. PSYCHOLOGICAL BULLETIN, 1979, 86 (02) : 355 - 360
[66] PROMOTIONAL EFFECTS ON A HIGH-INVOLVEMENT VERSUS LOW-INVOLVEMENT ELECTORATE
SWINYARD, WR
CONEY, KA
[J]. JOURNAL OF CONSUMER RESEARCH, 1978, 5 (01) : 41 - 48
[67] AGGREGATION CRITERIA IN NORMATIVE MARKET-SEGMENTATION THEORY
TOLLEFSON, JO
LESSIG, VP
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 346 - 355
[68] DO CONSUMERS EVALUATE PRODUCTS BY ADDING OR AVERAGING ATTRIBUTE INFORMATION
TROUTMAN, CM
SHANTEAU, J
[J]. JOURNAL OF CONSUMER RESEARCH, 1976, 3 (02) : 101 - 106
[69] TYEBJEE TT, 1979, J MARKETING RES, V16, P96, DOI 10.2307/3150880
[70] CONSUMER INITIAL PROCESSING IN A DIFFICULT MEDIA ENVIRONMENT
WEBB, PH
[J]. JOURNAL OF CONSUMER RESEARCH, 1979, 6 (03) : 225 - 236

← 1 2 3 4 5 6 7 8 →