THE COMPETITIVE IMPLICATIONS OF RELEVANT-SET RESPONSE ANALYSIS

[11] BENJAMIN B, 1960, OPERATIONAL RES Q, V9, P207

[12] A MICROMODELING APPROACH TO INVESTIGATE THE ADVERTISING-SALES RELATIONSHIP [J]. MANAGEMENT SCIENCE, 1981, 27 (09) : 988 - 1005

[13] BROWN JJ, 1987, FACTORS INFLUENCING

[14] DOES LAG STRUCTURE REALLY MATTER IN OPTIMIZING ADVERTISING EXPENDITURES [J]. MANAGEMENT SCIENCE, 1979, 25 (05) : 454 - 465

[15] Campbell B.M., 1969, THESIS COLUMBIA U

[16] JUDGMENT BASED MARKETING DECISION-MODELS - PROBLEMS AND POSSIBLE SOLUTIONS [J]. JOURNAL OF MARKETING, 1981, 45 (04) : 13 - 23

[17] CLARKE DG, 1987, MARKETING ANAL DEC M, P157

[18] Dorfman R, 1954, AM ECON REV, V44, P826

[19] EHRENBERG ASC, 1988, 88107 MARK SCI I REP

[20] EFFECTS OF PRICE AND ADVERTISING IN TEST-MARKET EXPERIMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (04) : 499 - 508

[11] BENJAMIN B, 1960, OPERATIONAL RES Q, V9, P207

[12] A MICROMODELING APPROACH TO INVESTIGATE THE ADVERTISING-SALES RELATIONSHIP [J]. MANAGEMENT SCIENCE, 1981, 27 (09) : 988 - 1005

[13] BROWN JJ, 1987, FACTORS INFLUENCING

[14] DOES LAG STRUCTURE REALLY MATTER IN OPTIMIZING ADVERTISING EXPENDITURES [J]. MANAGEMENT SCIENCE, 1979, 25 (05) : 454 - 465

[15] Campbell B.M., 1969, THESIS COLUMBIA U

[16] JUDGMENT BASED MARKETING DECISION-MODELS - PROBLEMS AND POSSIBLE SOLUTIONS [J]. JOURNAL OF MARKETING, 1981, 45 (04) : 13 - 23

[17] CLARKE DG, 1987, MARKETING ANAL DEC M, P157

[18] Dorfman R, 1954, AM ECON REV, V44, P826

[19] EHRENBERG ASC, 1988, 88107 MARK SCI I REP

[20] EFFECTS OF PRICE AND ADVERTISING IN TEST-MARKET EXPERIMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (04) : 499 - 508