PRICING RESEARCH IN MARKETING - THE STATE OF THE ART

[51] Kaplan Abraham., 1958, PRICING BIG BUSINESS

[52] THE BARGAIN VALUE MODEL AND A COMPARISON OF MANAGERIAL IMPLICATIONS WITH THE LINEAR LEARNING-MODEL [J]. MANAGEMENT SCIENCE, 1980, 26 (11) : 1117 - 1130

[53] KINBERG Y, 1975, MANAGE SCI B-APPL, V21, P897, DOI 10.1287/mnsc.21.8.897

[54] MATHEMATICAL MODEL FOR PRICE PROMOTIONS [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1974, 20 (06): : 948 - 959

[55] KUEHN AA, 1967, CONSUMER RESPONSE PR, V2

[56] DYNAMIC OPTIMAL PRICING TO DETER ENTRY UNDER CONSTRAINED SUPPLY [J]. OPERATIONS RESEARCH, 1977, 25 (04) : 696 - 705

[57] APPLICATION OF A MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (03) : 279 - 285

[58] A THEORY FOR PRICING NONFEATURED PRODUCTS IN SUPERMARKETS [J]. JOURNAL OF BUSINESS, 1980, 53 (03) : S199 - S209

[59] APPLIED DYNAMIC PRICING AND PRODUCTION MODELS WITH SPECIFIC APPLICATION TO BROADCAST SPOT PRICING [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 203 - 211

[60] A CONJOINT MODEL FOR MEASURING SELF-PRICE DEMAND AND CROSS-PRICE DEMAND RELATIONSHIPS [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (03) : 334 - 342

[51] Kaplan Abraham., 1958, PRICING BIG BUSINESS

[52] THE BARGAIN VALUE MODEL AND A COMPARISON OF MANAGERIAL IMPLICATIONS WITH THE LINEAR LEARNING-MODEL [J]. MANAGEMENT SCIENCE, 1980, 26 (11) : 1117 - 1130

[53] KINBERG Y, 1975, MANAGE SCI B-APPL, V21, P897, DOI 10.1287/mnsc.21.8.897

[54] MATHEMATICAL MODEL FOR PRICE PROMOTIONS [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1974, 20 (06): : 948 - 959

[55] KUEHN AA, 1967, CONSUMER RESPONSE PR, V2

[56] DYNAMIC OPTIMAL PRICING TO DETER ENTRY UNDER CONSTRAINED SUPPLY [J]. OPERATIONS RESEARCH, 1977, 25 (04) : 696 - 705

[57] APPLICATION OF A MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (03) : 279 - 285

[58] A THEORY FOR PRICING NONFEATURED PRODUCTS IN SUPERMARKETS [J]. JOURNAL OF BUSINESS, 1980, 53 (03) : S199 - S209

[59] APPLIED DYNAMIC PRICING AND PRODUCTION MODELS WITH SPECIFIC APPLICATION TO BROADCAST SPOT PRICING [J]. JOURNAL OF MARKETING RESEARCH, 1980, 17 (02) : 203 - 211

[60] A CONJOINT MODEL FOR MEASURING SELF-PRICE DEMAND AND CROSS-PRICE DEMAND RELATIONSHIPS [J]. JOURNAL OF MARKETING RESEARCH, 1982, 19 (03) : 334 - 342