PRICING RESEARCH IN MARKETING - THE STATE OF THE ART

[61] MCGUIRE TW, 1983, MARKET SCI, V2, P161, DOI DOI 10.1287/MKSC.2.2.161

[62] A COMPETITIVE PRICING MODEL [J]. MANAGEMENT SCIENCE, 1979, 25 (11) : 1057 - 1068

[63] INFLUENCE OF PRICE DIFFERENCES AND BRAND FAMILIARITY ON BRAND PREFERENCES [J]. JOURNAL OF CONSUMER RESEARCH, 1976, 3 (01) : 42 - 49

[64] MODELS FOR PRICING DECISIONS [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 413 - 428

[65] PRICING THE PRODUCT LINE DURING PERIODS OF SCARCITY [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 49 - 59

[66] ECONOMIC FOUNDATIONS FOR PRICING [J]. JOURNAL OF BUSINESS, 1984, 57 (01) : S3 - S26

[67] NARASIMHAN C, 1982, COUPONS PRICE DISCRI

[68] ESTIMATING DEMAND-FUNCTIONS FOR PRODUCT CHARACTERISTICS - COMMENT [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) : 219 - 220

[69] STOCHASTIC LIMIT PRICING [J]. BELL JOURNAL OF ECONOMICS, 1978, 9 (01): : 260 - 269

[70] PRICING RESEARCH IN MARKETING - THE STATE OF THE ART - COMMENT [J]. JOURNAL OF BUSINESS, 1984, 57 (01) : S61 - S64

[61] MCGUIRE TW, 1983, MARKET SCI, V2, P161, DOI DOI 10.1287/MKSC.2.2.161

[62] A COMPETITIVE PRICING MODEL [J]. MANAGEMENT SCIENCE, 1979, 25 (11) : 1057 - 1068

[63] INFLUENCE OF PRICE DIFFERENCES AND BRAND FAMILIARITY ON BRAND PREFERENCES [J]. JOURNAL OF CONSUMER RESEARCH, 1976, 3 (01) : 42 - 49

[64] MODELS FOR PRICING DECISIONS [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 413 - 428

[65] PRICING THE PRODUCT LINE DURING PERIODS OF SCARCITY [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 49 - 59

[66] ECONOMIC FOUNDATIONS FOR PRICING [J]. JOURNAL OF BUSINESS, 1984, 57 (01) : S3 - S26

[67] NARASIMHAN C, 1982, COUPONS PRICE DISCRI

[68] ESTIMATING DEMAND-FUNCTIONS FOR PRODUCT CHARACTERISTICS - COMMENT [J]. JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) : 219 - 220

[69] STOCHASTIC LIMIT PRICING [J]. BELL JOURNAL OF ECONOMICS, 1978, 9 (01): : 260 - 269

[70] PRICING RESEARCH IN MARKETING - THE STATE OF THE ART - COMMENT [J]. JOURNAL OF BUSINESS, 1984, 57 (01) : S61 - S64