EFFECTS OF TELEVISION COMMERCIAL REPETITION, RECEIVER KNOWLEDGE, AND COMMERCIAL LENGTH - A TEST OF THE 2-FACTOR MODEL

被引:104
作者
RETHANS, AJ [1 ]
SWASY, JL [1 ]
MARKS, LJ [1 ]
机构
[1] UNIV SO CALIF,MKT,LOS ANGELES,CA 90089
关键词
D O I
10.2307/3151776
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:50 / 61
页数:12
相关论文
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