EFFECTS OF TELEVISION COMMERCIAL REPETITION, RECEIVER KNOWLEDGE, AND COMMERCIAL LENGTH - A TEST OF THE 2-FACTOR MODEL

被引：104

作者：

RETHANS, AJ ^{[1
]}

SWASY, JL ^{[1
]}

MARKS, LJ ^{[1
]}

机构：

[1] UNIV SO CALIF,MKT,LOS ANGELES,CA 90089

来源：

JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 01期

关键词：

D O I：

10.2307/3151776

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：50 / 61

页数：12

共 39 条

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