THE EFFECT OF PLAUSIBLE AND EXAGGERATED REFERENCE PRICES ON CONSUMER PERCEPTIONS AND PRICE SEARCH

被引：300

作者：

URBANY, JE ^{[1
]}

BEARDEN, WO ^{[1
]}

WEILBAKER, DC ^{[1
]}

机构：

[1] BOWLING GREEN STATE UNIV, COLL BUSINESS ADM, BOWLING GREEN, OH 43403 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 01期

关键词：

D O I：

10.1086/209148

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 110

页数：16

共 22 条

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