PRICE EXPECTATION AND PRICE RECALL ERROR - AN EMPIRICAL-STUDY

被引：43

作者：

HELGESON, JG ^{[1
]}

BEATTY, SE ^{[1
]}

机构：

[1] UNIV ALABAMA,MKT,TUSCALOOSA,AL 35487

来源：

关键词：

D O I：

10.1086/209121

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：379 / 386

页数：8

共 43 条

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OLIVER, RL .

OLSHAVSKY, RW ;

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[28]

Olson J.C., 1980, ADV CONSUM RES, VVolume 7, P154

[29] DISCONFIRMATION OF CONSUMER EXPECTATIONS THROUGH PRODUCT TRIAL [J].

OLSON, JC ;

DOVER, PA .

[30]

OXENFELDT AR, 1966, HARVARD BUS REV, V66, P135