BRAND ADVERTISING COMPETITION AND INDUSTRY DEMAND

被引：16

作者：

LANCASTER, KM

机构：

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 04期

关键词：

D O I：

10.1080/00913367.1984.10672913

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：19 / 30

页数：12

相关论文

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