A PROTOCOL ANALYSIS OF BRAND CHOICE STRATEGIES INVOLVING RECOMMENDATIONS

被引：35

作者：

ROSEN, DL ^{[1
]}

OLSHAVSKY, RW ^{[1
]}

机构：

[1] INDIANA UNIV, GRAD SCH BUSINESS, BLOOMINGTON, IN 47405 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1987年 / 14卷 / 03期

关键词：

D O I：

10.1086/209126

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：440 / 444

页数：5

共 11 条

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