A COMPARISON OF 2 BEHAVIORAL INFLUENCE TECHNIQUES FOR IMPROVING BLOOD-DONOR RECRUITMENT

被引：21

作者：

HAYES, TJ

DWYER, FR

GREENWALT, TJ

COE, NA

机构：

[1] UNIV CINCINNATI,DEPT MARKETING,CINCINNATI,OH 45221

[2] UNIV CINCINNATI,HOXWORTH BLOOD CTR,DEPT MARKETING,CINCINNATI,OH 45221

来源：

TRANSFUSION | 1984年 / 24卷 / 05期

关键词：

D O I：

10.1046/j.1537-2995.1984.24585017828.x

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

引用

页码：399 / 403

页数：5

共 8 条

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JOURNAL OF MARKETING RESEARCH, 1983, 20 (03) :280-290

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