MULTIPRODUCT ADVERTISING BUDGETING

被引：56

作者：

DOYLE, P ^{[1
]}

SAUNDERS, J ^{[1
]}

机构：

[1] LOUGHBOROUGH UNIV TECHNOL, MKT, LOUGHBOROUGH LE11 3TU, LEICS, ENGLAND

来源：

MARKETING SCIENCE | 1990年 / 9卷 / 02期

关键词：

D O I：

10.1287/mksc.9.2.97

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：97 / 113

页数：17

共 33 条

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