EFFECTS OF FOOT-IN-THE-DOOR, CASH INCENTIVES, AND FOLLOWUPS ON SURVEY RESPONSE

被引：40

作者：

FURSE, DH

STEWART, DW

RADOS, DL

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 04期

关键词：

D O I：

10.2307/3151342

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：473 / 478

页数：6

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