PERSUASIVE EFFECT OF SOURCE CREDIBILITY - TESTS OF COGNITIVE RESPONSE

被引：255

作者：

STERNTHAL, B

DHOLAKIA, R

LEAVITT, C

机构：

[1] INDIAN INST MANAGEMENT,CALCUTTA 700027,INDIA

[2] OHIO STATE UNIV,DEPT MARKETING,COLUMBUS,OH 43210

来源：

JOURNAL OF CONSUMER RESEARCH | 1978年 / 4卷 / 04期

关键词：

D O I：

10.1086/208704

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：252 / 260

页数：9

共 16 条

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[6] HIGHLY CREDIBLE SOURCES - PERSUASIVE FACILITATORS OR PERSUASIVE LIABILITIES [J].

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STERNTHAL, B .

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[7]

GREENWALD A, 1970, INITIAL OPINION RESP

[8]

Greenwald A.G., 1968, PSYCHOL FDN ATTITUDE, V1968, P147, DOI DOI 10.1016/B978-1-4832-3071-9.50012-X

[9] 2 MEANINGS OF EXTERNAL INVALIDITY [J].

KRUGLANSKI, AW .

HUMAN RELATIONS, 1975, 28 (07) :653-659

[10] INITIAL ATTITUDE, SOURCE CREDIBILITY, AND INVOLVEMENT AS FACTORS IN PERSUASION [J].

MCGINNIES, E .

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 1973, 9 (04) :285-296

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