ON THE FORMATION AND RELATIONSHIP OF AD AND BRAND ATTITUDES - AN EXPERIMENTAL AND CAUSAL-ANALYSIS

被引：114

作者：

MINIARD, PW

BHATLA, S

ROSE, RL

机构：

[1] CASE WESTERN RESERVE UNIV,MKT,CLEVELAND,OH 44106

[2] UNIV S CAROLINA,MKT,COLUMBIA,SC 29208

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 03期

关键词：

D O I：

10.2307/3172587

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：290 / 303

页数：14

共 34 条

[1] WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS [J].

AAKER, DA ;

STAYMAN, DM ;

HAGERTY, MR .

JOURNAL OF CONSUMER RESEARCH, 1986, 12 (04) :365-381

[2]

ANTIL JH, 1984, ADV CONSUM RES, V11, P203

[3]

Areni CS, 1988, ACR N AM ADV, V15, P197

[4] AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING [J].

BATRA, R ;

RAY, ML .

JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) :234-249

[5] THE IMPACT OF FEELINGS ON AD-BASED AFFECT AND COGNITION [J].

BURKE, MC ;

EDELL, JA .

JOURNAL OF MARKETING RESEARCH, 1989, 26 (01) :69-83

[6] THE ROLE OF INVOLVEMENT IN ATTENTION AND COMPREHENSION PROCESSES [J].

CELSI, RL ;

OLSON, JC .

JOURNAL OF CONSUMER RESEARCH, 1988, 15 (02) :210-224

[7]

COHEN JB, 1983, ADV CONSUM RES, V10, P325

[8] PRODUCT NOVELTY - DOES IT MODERATE THE RELATIONSHIP BETWEEN AD ATTITUDES AND BRAND ATTITUDES [J].

COX, DS ;

LOCANDER, WB .

JOURNAL OF ADVERTISING, 1987, 16 (03) :39-44

[9] SHAPING THE ROUTE TO ATTITUDE-CHANGE - CENTRAL VERSUS PERIPHERAL PROCESSING THROUGH COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING [J].

DROGE, C .

JOURNAL OF MARKETING RESEARCH, 1989, 26 (02) :193-204

[10] THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS [J].

EDELL, JA ;

STAELIN, R .

JOURNAL OF CONSUMER RESEARCH, 1983, 10 (01) :45-61

← 1 2 3 4 →