NESTED MULTINOMIAL LOGIT ANALYSIS OF SCANNER DATA FOR A HIERARCHICAL CHOICE MODEL

被引：8

作者：

BUCKLEY, PG

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1988年 / 17卷 / 02期

关键词：

D O I：

10.1016/0148-2963(88)90048-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：133 / 154

页数：22

共 72 条

[1] TOWARD A NORMATIVE MODEL OF PROMOTIONAL DECISION MAKING [J].

AAKER, DA .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1973, 19 (06) :593-603

[2]

ADAMS EW, 1957, 12 STANF U APPL MATH

[3] CONSUMERS PERCEPTION OF MANUFACTURERS SUGGESTED LIST PRICE [J].

AHMED, SA ;

GULAS, GM .

PSYCHOLOGICAL REPORTS, 1982, 50 (02) :507-518

[4] DETERMINANT ATTRIBUTES IN RETAIL PATRONAGE - SEASONAL, TEMPORAL, REGIONAL, AND INTERNATIONAL COMPARISONS [J].

ARNOLD, SJ ;

OUM, TH ;

TIGERT, DJ .

JOURNAL OF MARKETING RESEARCH, 1983, 20 (02) :149-157

[5]

Batsell R.R., 1985, MARKET SCI, V4, P177, DOI DOI 10.1287/MKSC.4.3.177

[6] TESTING ALTERNATIVE ECONOMETRIC-MODELS ON THE EXISTENCE OF ADVERTISING THRESHOLD EFFECT [J].

BEMMAOR, AC .

JOURNAL OF MARKETING RESEARCH, 1984, 21 (03) :298-308

[7]

BERKMAN J, 1979, QUAIL 40 USERS MANUA

[8] CONTEXTUAL INFLUENCES ON CONSUMER PRICE RESPONSES - AN EXPERIMENTAL-ANALYSIS [J].

BERKOWITZ, EN ;

WALTON, JR .

JOURNAL OF MARKETING RESEARCH, 1980, 17 (03) :349-358

[9]

BETTMAN JB, 1979, INFORMATION THEORY C

[10] EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].

BETTMAN, JR ;

PARK, CW .

JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :234-248

← 1 2 3 4 5 6 7 8 →