CORRECTIVE ADVERTISING AND AFFIRMATIVE DISCLOSURE STATEMENTS - THEIR POTENTIAL FOR CONFUSING AND MISLEADING THE CONSUMER

被引：52

作者：

JACOBY, J ^{[1
]}

NELSON, MC ^{[1
]}

HOYER, WD ^{[1
]}

机构：

[1] UNIV TEXAS,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING | 1982年 / 46卷 / 01期

关键词：

D O I：

10.2307/1251160

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：61 / 72

页数：12

共 30 条

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[10]

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