THE ROLE OF ATTENTION IN MEDIATING THE EFFECT OF ADVERTISING ON ATTRIBUTE IMPORTANCE

被引：172

作者：

MACKENZIE, SB

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1986年 / 13卷 / 02期

关键词：

D O I：

10.1086/209059

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：174 / 195

页数：22

共 77 条

[1] IDENTIFICATION OF DETERMINANT ATTRIBUTES - COMPARISON OF METHODS [J].

ALPERT, MI .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) :184-191

[2] PREDICTION OF NEGATIVE ATTITUDE FROM CONGRUITY, SUMMATION, AND LOGARITHM FORMULAE FOR EVALUATION OF COMPLEX STIMULI [J].

ANDERSON, LR .

JOURNAL OF SOCIAL PSYCHOLOGY, 1970, 81 (01) :37-&

[3] EFFECTS OF CONCOMITANT VERBAL RECALL ON ORDER EFFECTS IN PERSONALITY IMPRESSION-FORMATION [J].

ANDERSON, NH ;

HUBERT, S .

JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1963, 2 (5-6) :379-391

[4]

[Anonymous], 1971, STAT PRINCIPLES EXPT

[5] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J].

BECKWITH, NE ;

LEHMANN, DR .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :141-145

[6] THE EFFECTS OF TELEVISION COMMERCIAL REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE [J].

BELCH, GE .

JOURNAL OF CONSUMER RESEARCH, 1982, 9 (01) :56-65

[7]

BENTLER PM, 1980, PSYCHOL BULL, V88, P588, DOI 10.1037/0033-2909.107.2.238

[8]

Berlyne D.E., 1960, CONFLICT AROUSAL CUR, DOI DOI 10.1037/11164-000

[9] EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].

BETTMAN, JR ;

PARK, CW .

JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :234-248

[10] DIFFERENTIAL IMPACT OF ABSTRACT VS CONCRETE INFORMATION ON DECISIONS [J].

BORGIDA, E ;

NISBETT, RE .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 1977, 7 (03) :258-271

← 1 2 3 4 5 6 7 8 →