EQUITY AND DISCONFIRMATION PERCEPTIONS AS INFLUENCES ON MERCHANT AND PRODUCT SATISFACTION

被引：472

作者：

OLIVER, RL ^{[1
]}

SWAN, JE ^{[1
]}

机构：

[1] UNIV ALABAMA, SCH BUSINESS, DEPT MKT, BIRMINGHAM, AL 35294 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209223

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：372 / 383

页数：12

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