PICTURE-BASED PERSUASION PROCESSES AND THE MODERATING ROLE OF INVOLVEMENT

被引：242

作者：

MINIARD, PW

BHATLA, S

LORD, KR

DICKSON, PR

UNNAVA, HR

机构：

[1] CASE WESTERN RESERVE UNIV,WEATHERHEAD SCH MANAGEMENT,CLEVELAND,OH 44106

[2] SUNY BUFFALO,SCH MANAGEMENT,BUFFALO,NY 14260

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期

关键词：

D O I：

10.1086/209244

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：92 / 107

页数：16

共 32 条

[1] WARMTH IN ADVERTISING - MEASUREMENT, IMPACT, AND SEQUENCE EFFECTS [J].

AAKER, DA ;

STAYMAN, DM ;

HAGERTY, MR .

JOURNAL OF CONSUMER RESEARCH, 1986, 12 (04) :365-381

[2]

ANTIL JH, 1984, ADV CONSUM RES, V11, P203

[3]

Areni CS, 1988, ACR N AM ADV, V15, P197

[4] AFFECTIVE RESPONSES MEDIATING ACCEPTANCE OF ADVERTISING [J].

BATRA, R ;

RAY, ML .

JOURNAL OF CONSUMER RESEARCH, 1986, 13 (02) :234-249

[5] THE IMPACT OF FEELINGS ON AD-BASED AFFECT AND COGNITION [J].

BURKE, MC ;

EDELL, JA .

JOURNAL OF MARKETING RESEARCH, 1989, 26 (01) :69-83

[6]

Cacioppo J.T., 1981, ATTITUDES PERSUASION

[7] THE ROLE OF INVOLVEMENT IN ATTENTION AND COMPREHENSION PROCESSES [J].

CELSI, RL ;

OLSON, JC .

JOURNAL OF CONSUMER RESEARCH, 1988, 15 (02) :210-224

[8] CONDITIONS FOR A PICTURE-SUPERIORITY EFFECT ON CONSUMER MEMORY [J].

CHILDERS, TL ;

HOUSTON, MJ .

JOURNAL OF CONSUMER RESEARCH, 1984, 11 (02) :643-654

[9]

COHEN JB, 1983, ADV CONSUM RES, V10, P325

[10] ALTERNATIVE MODELS OF CATEGORIZATION - TOWARD A CONTINGENT PROCESSING FRAMEWORK [J].

COHEN, JB ;

BASU, K .

JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) :455-472

← 1 2 3 4 →