UNTANGLING THE EFFECTS OF PURCHASE REINFORCEMENT AND ADVERTISING CARRYOVER

被引：64

作者：

GIVON, M ^{[1
]}

HORSKY, D ^{[1
]}

机构：

[1] UNIV ROCHESTER, WILLIAM E SIMON GRAD SCH BUSINESS ADM, ROCHESTER, NY 14627 USA

来源：

MARKETING SCIENCE | 1990年 / 9卷 / 02期

关键词：

D O I：

10.1287/mksc.9.2.171

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：171 / 187

页数：17

相关论文

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