CONSUMER PSYCHOLOGY - OCTENNIUM

被引：46

作者：

JACOBY, J ^{[1
]}

机构：

[1] PURDUE UNIV, DEPT PSYCHOL SCI, W LAFAYETTE, IN 47907 USA

来源：

ANNUAL REVIEW OF PSYCHOLOGY | 1976年 / 27卷

关键词：

D O I：

10.1146/annurev.ps.27.020176.001555

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：331 / 358

页数：28

共 458 条

[31] SELF-CONFIDENCE AND PERSUASIBILITY - 1 MORE TIME [J].

BAUER, RA .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (02) :256-258

[32] INNOVATIVE COMMUNICATOR IN DIFFUSION PROCESS [J].

BAUMGARTEN, SA .

JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) :12-18

[33] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J].

BECKWITH, NE ;

LEHMANN, DR .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :141-145

[34]

BELK RW, 1971, P 2ND ANN C ASS CONS, P470

[35] MOBILES - NEGLECTED MARKET SEGMENT [J].

BELL, JE .

JOURNAL OF MARKETING, 1969, 33 (02) :37-44

[36] PREPURCHASE INFORMATION SEEKING BEHAVIOR OF NEW CAR PURCHASERS - LEARNING HYPOTHESIS [J].

BENNETT, PD ;

MANDELL, RM .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :430-433

[37]

BENNETT PD, 1972, CONSUMER BEHAVIOR

[38] PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES [J].

BERNING, CAK ;

JACOBY, J .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :18-22

[39] PERCEIVED RISK AND ITS COMPONENTS - MODEL AND EMPIRICAL TEST [J].

BETTMAN, JR .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :184-190

[40] THRESHOLD MODEL OF ATTRIBUTE SATISFACTION DECISIONS [J].

BETTMAN, JR .

JOURNAL OF CONSUMER RESEARCH, 1974, 1 (02) :30-35

← 1 2 3 4 5 6 7 8 9 10 →